VCO2402

Advertising design 1 (6 points)

(A&D)

Leader: To be advised

Offered:
Caulfield Second semester 2004 (Day)
Caulfield Second semester 2005 (Day)

Synopsis:

Objectives: 1.have competence in conceptualising, visualising, copywriting and art direction in the context of advertising; 2.understand and be able to implement research analysis, problem solving, creative teamwork and Brief compliance; 3.be able to engage the imagination toward the ingenious connections between certain products (whether goods or services) and the desires of a given market; 4.be ready to consider ethical questions concerning the persuasive powers of advertising; 5.understand and be able to apply the rules of occupational health and safety appropriate to the unit of study.

Assessment: Major projects: 60%. Minor projects: 40%

Contact Hours: 12 hours per week including: 4 studio hours and 8 independent study hours per week

Prerequisites: OHS1000

Corequisites: VCO2004

Prohibitions: VCO2401