TAD3207

Popular culture and contemporary communication 3A (6 points)

(A&D)

Leader:

Offered:
Caulfield First semester 2005 (Day)

Synopsis:

Objectives: On successful completion of this unit, student will: 1.be familiar with the salient ideas and methodologies of semiotics, and how these may contribute to an understanding of art and design; 2.be familiar with the salient ideas and differences between structuralist and post-structuralist thought, and be able to make connections between these ideas and art and design practice; 3.be able to use semiotics to critically decode and analyse the images and texts of popular culture; 4.have an awareness and understanding of the cultural roles and responsibilities of professional communicators in today's society.

Assessment: Research essay (2000 words): 40% + Short analytical essay (1000 words): 30% + One seminar paper 30%

Contact Hours: Two 1 hour lectures and one tutorial per week

Prerequisites: A second year sequence in TAD units for faculty course students or permission for all other students.

Prohibitions: TAD3217,TAD2207