MKX5660

Relationship marketing (6 points)

(BUS)

Leader: Professor Steve Worthington

Offered:
Caulfield First semester 2004 (Evening)
Caulfield First semester 2005 (Evening)

Synopsis:

Assessment: Assignment(s): 80% + Syndicate project (including class presentation): 20%

Contact Hours: 3 Hours class contact or equivalent per week.

Prerequisites: Students enrolled in course code 3802 (M.Mktg Stream B) have no prerequisites. All other students must have passed MKX9160