MKX5371

Business to business marketing (6 points)

(BUS)

Leader: Dr Mike Beverland

Offered:
Caulfield Second semester 2004 (On-campus)
Caulfield Second semester 2005 (On-campus)

Synopsis:

Assessment: Assignment(s): 60% + Examination (2 hours): 40%

Contact Hours: 3 Hours class contact or equivalent per week.

Prerequisites: Students enrolled in course code 3802 (M.Mktg Stream B) have no prerequisites. All other students must pass MKX9160