MKX3200

Sport marketing and sponsorship (6 points)

(BUS)

Leader: Dr Francis Farrelly

Offered:
Clayton First semester 2005 (Day)
Peninsula First semester 2005 (Day)
Caulfield Second semester 2005 (Day)

Synopsis:

Objectives: On completion of this unit students will have developed an appreciation of the unique features of sport marketing; established an ability to draw on mainstream marketing literature to fully understand the mechanics of sport marketing; demonstrated a sound knowledge and sport marketing planning and strategy development; understood the important role of sport sponsorship in sport marketing and the nature of the sport sponsorship alliance; demonstrated a sound knowledge of sport sponsorship planning and strategy development.

Assessment: Seminar presentation and report (3000 words): 30% + Case study marketing plan (3000 words): 30% + Examination (2 hours): 40%

Contact Hours: 3 Hours class contact or equivalent per week

Prerequisites: MKF2111 or MKC2110

Prohibitions: MKF3200