MKW3121

Marketing planning and implementation (6 points)

(BUS)

Leader: Associate Professor Ken Grant, Malaysia: Dr KLhong Kok Wei

Offered:
Peninsula First semester 2004 (Day)
South Africa First semester 2004 (Day)
Berwick Second semester 2004 (Day)
Gippsland Second semester 2004 (Day)
Gippsland Second semester 2004 (OCL)
Hong Kong Second semester 2004 (OCL)
Malaysia Second semester 2004 (Day)
Perth Second semester 2004 (Day)
Singapore Second semester 2004 (OCL)
Peninsula First semester 2005 (Day)
South Africa First semester 2005 (Day)
Berwick Second semester 2005 (Day)
Gippsland Second semester 2005 (Day)
Gippsland Second semester 2005 (OCL)
Hong Kong Second semester 2005 (OCL)
Malaysia Second semester 2005 (Day)
Perth Second semester 2005 (Day)
Singapore Second semester 2005 (OCL)

Synopsis:

Assessment: On-campus - Assignment(s): 20% + Participation (including viva voce test): 25% + Simulation: 15% + Examination (2 hours): 40% Distance - Assignment(s): 60% + Examination (2 hours): 40%

Contact Hours: 3 Hours class contact or equivalent per week

Prerequisites: MKW2402, MKW2420, AFW1001 or ETW1100