MKF5521

International study program in marketing (6 points)

(BUS)

Leader: Ms Sandra Luxton and Mr Ian Walker

Offered:
Caulfield Summer 2004 (Day)
Caulfield Summer 2005 (Day)

Synopsis:

Objectives: 1.Demonstrate an understanding of the issues that confront companies wishing to market their products internationally such as marketing communication and branding. 2.Be able to assess the impact of contemporary issues such as, economic; geographic, demographic and cultural influences on international marketing strategy 3.Identify the major theoretical structures relating to International marketing

Assessment: Assignment(s): 60% + Examination (2 hours): 40%

Contact Hours: Participation in a five day study block prior to the Study Tour + Company visits and group seminars 20 hours + Post-Program 1-Day study block of 6 hours.

Prerequisites: Students enrolled in course code 3802 (M.Mktg Stream B) must have passed five graduate marketing units. All other students must have passed five graduate marketing units including MKX9160

Prohibitions: MKF5260