Postgraduate handbook 2004
Business and Economics

Executive Certificate in Wine Technology and Marketing

Course code: 2987 + Course abbreviation: ExecCertWineTechMktg + Peninsula + Off-campus, five-day residential blocks + One semester full-time, two semesters part-time + Course director: Dr Mary Cole + Total credit points required: 24

This course is designed to provide an introduction to the wine technology and business/marketing industries.

Course structure

Students must complete four core units (24 credit points):

• ASC4717 Introduction to viticulture and wine science
• ASC5716 Winegrowing I
• AFX9100 Financial decision making
• MKX9160 Foundations of marketing

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