Postgraduate handbook 2004
Business and Economics

Executive Certificate in Marketing
(Food and Beverage)

Course code: 3155 + Course abbreviation: ExecCertMktg(Fd&Bev) + Caulfield, Peninsula + Off-campus + Intensive five-day block sessions + One semester full-time, two semesters part-time + Course director: Dr Lawrie Dooley + Total credit points required: 24 + No intake in 2004

This course is designed for technical professionals who are employed in the food and beverage industries and whose career progression involves marketing and management roles. The course is suitable for a number of segments in the food and beverage industry.

Course structure

Students must complete four core units (24 credit points):

• MKX9300 Food and beverage marketing I
• MKX9160 Foundations of marketing
• MKF9110 Theory and process of buyer behaviour
• AFX9100 Financial decision making

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