Postgraduate handbook 2004
Business and Economics

Executive Certificate in Marketing

Course code: 1423 + Course abbreviation: ExecCertMktg + Caulfield + On-campus, off-campus, OLA + One semester full-time, two semesters part-time + Course director: Ms Irene Powell + Total credit points required: 24

This course has been designed to provide participants with an introduction to business and marketing concepts.

Course structure

Students must complete four core units (24 credit points):

• MKX9160 Foundations of marketing
• MKF9110 Theory and process of buyer behaviour
• MKF9120 Marketing research and forecasting
• MKX9261 Integrated marketing communication

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