Postgraduate handbook 2004
Business and Economics

Executive Certificate in Interactive Marketing

Course code: 1696 + Course abbreviation: ExecCertIntMktg + Caulfield + On-campus + Evening, split block teaching + One semester full-time, two semesters part-time + Course director: Dr Chris Dubelaar + Total credit points required: 24

This course is designed for experienced managers who are involved in the evolving area of interactive marketing.

Course structure

Students must complete four core units (24 credit points):

• MKX9160 Foundations of marketing
• MKF9110 Theory and process of buyer behaviour
• MKX9261 Integrated marketing communication
• MKX9701 Direct marketing

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