PRL1002

Principles of Public Relations Writing (6 points)

(ARTS)

Leader: Dr. Kwamena Kwansah-Aidoo

Offered:
Gippsland Second semester 2004 (Day)
Gippsland Second semester 2004 (OCL)

Synopsis: Introduction to the essentials of style and format in public relations writing. Basic guidelines in getting your message across using the appropriate styles and methods. Critical analysis of the end results and impact of public relations writing.

Assessment: On-campus: 2 Media Releases: 10% + 2 Speeches: 10% + Newsletter: 20% + Brochure: 20% + 2 hour Exam: 30% + Tutorial attendance and participation/presentation: 10% + Off-campus: 2 Media Releases: 10% + 2 Speeches: 10% + 2 Backgrounders: 10% + Newsletter: 20% + Brochure: 20% + 2 hour Exam: 30%

Contact Hours: 3 hours per week

Prohibitions: GSC1002, MKW 1220