MKX9031

Principles of media planning, buying and selling (6 points)

(BUS)

Leader: Ms Irene Powell

Offered:
Caulfield First semester 2003 (On-campus)
Caulfield First semester 2004 (On-campus)

Synopsis: Topics include the interface between marketing, advertising and media planning, media planning considerations, criteria used for media buying and methods of negotiation for media buying and selling.

Assessment: Individual assignment (3000 words): 30% + Case study (2000 words): 20% + Examination (3 hours): 50%

Contact Hours: One week block