MKW3881

Electronic marketing (6 points)

(BUS)

Leader: Mr Colin Jevons

Offered:
Berwick Second semester 2003 (Day)
Peninsula Second semester 2003 (Day)
South Africa Second semester 2003 (Day)
Berwick First semester 2004 (Day)
Peninsula Second semester 2004 (Day)
South Africa Second semester 2004 (Day)

Synopsis: Traditional business disciplines are starting to appreciate the fundamental challenges presented by the application of technology to their knowledge base. In marketing the most visible agent of change has been WWW and online transacting which has already revolutionised a number of sectors of the world economy. This subject takes marketing and traditional views of marketing and exposes them to critical analysis in the light of technological change. It explores how marketers can utilise different ways of understanding, creating, communication and delivering customer value in the marketplace.

Assessment: Students will choose an assessment regime from the following: a) 3-hour examination: 90% and class contribution: 10% + b) 2-hour examination: 50%, Essay (3000 words): 20%, HTML assignment (2000 words): 20%, Class contribution: 10% + c) Web project: 90% and class contribution: 10%

Contact Hours: Thirteen 2-hour lectures and 13 laboratory hours

Prerequisites: MKW1120