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Research project in marketing (6 points)


Leader: Mr Vaughan Reimers

Not offered in 2003.

Synopsis: Research concepts including an overview of theory building and the research process, literature review, problem definition and development of research proposal, research methods for collecting primary data, measurement concepts, sampling and fieldwork, data analysis and presentation.

Assessment: Progressive research report: 40% + Final report (4500 words): 60%

Contact Hours: 3 class hours per week

Prerequisites: MKW2420 and MKW2402

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