MKW3261

Public relations campaigns (6 points)

(BUS)

Leader: Ms Judy Robertson

Offered:
Berwick Second semester 2003 (Day)
Berwick Second semester 2004 (Day)

Synopsis: An integrative experience using the theory and processes to which students have been exposed through their course. Students will further study and use campaign planning and management tools. They will create from briefs one major PR campaign with target groups involving multiple groups of stakeholders.

Assessment: Goup assignment: 25% + Individual assignment: 35% + Tutorial case studies: 10% + Examination (2 hours): 30%

Contact Hours: 3-hour workshop per week

Prerequisites: MKW3231