MKW3141

Issues in competitive advantage (6 points)

(BUS)

Leader: Mr Ian Walker

Offered:
Peninsula First semester 2003 (Day)
Peninsula Summer 2003 (Day)
Peninsula Summer 2004 (Day)

Synopsis: This subject is designed to sensitise students to the issues that affect a firm's ability to compete effectively, and from which competitive advantage is derived.

Assessment: Minor assignment (2000 words): 20% + Major assignment (4000 words): 40% + Examination (2 hours): 40%

Contact Hours: 2-hour lecture and 1-hour tutorial per week

Prerequisites: MKF1120 or MKW1120, MKW1401, MKC1200 or MKC2200, AFX1110 and BTX1010