MKW2601

Destination marketing (6 points)

(BUS)

Leader: Ms Maureen Griffiths

Offered:
Berwick Second semester 2003 (Day)
Berwick Second semester 2004 (Day)

Synopsis: The development and implementation of a marketing plan, development of promotional strategy for destinations, managing destination demand, developing and managing destination image, developing marketing plans for domestic and international destinations.

Assessment: Individual assignment 1 (2500 words): 25% + Individual assignment 2 (2500 words): 25% + Examination (2 hours): 50%

Contact Hours: 2-hour lecture and 1-hour tutorial per week

Prerequisites: MKW1600