MKW1600

Tourism marketing (6 points)

(BUS)

Leader: Ms Maureen Griffiths

Offered:
Berwick Second semester 2003 (Day)
Berwick Second semester 2004 (Day)

Synopsis: An in-depth analysis of the marketing techniques that can be applied to the tourism sector.

Assessment: Seminar: 10% + Individual assignment (2000 words): 15% + Group assignment (5000 words): 25% + Examination (2 hours): 50%

Contact Hours: 2-hour lecture and 1-hour tutorial per week

Prerequisites: MKW1120 or MKF1120