MKW2431

Business marketing (6 points)

(BUS)

Leader: Mr Manir Zaman

Offered:
Berwick Second semester 2003 (Day)
Gippsland Second semester 2003 (Day)
Gippsland Second semester 2003 (OCL)
Perth Second semester 2003 (Day)
Singapore Second semester 2003 (OCL)
South Africa Second semester 2003 (Day)
Gippsland Second semester 2004 (Day)
Gippsland Second semester 2004 (OCL)
Perth Second semester 2004 (Day)
Singapore Second semester 2004 (OCL)
South Africa Second semester 2004 (Day)

Synopsis: Topics include the nature and environment of business marketing, buying process in business marketing, marketing intelligence and business market targeting, networking and relationship, planning a business marketing mix strategy, ethical issues in business marketing.

Assessment: on-campus (assignment one of 1500 words, 15%; assignment two - case study of 3000 words, 25%; tutorial participation and case presentation, 10%; examination of 3 hours, 50%): 100% + Distance (assignment one of 2000 words, 20%; assignment two - case study of 3500 words, 30%; examination of 3 hours; 50%): 100%

Contact Hours: 2-hour lecture and 1-hour tutorial per week

Prerequisites: MKW2402