MKW2271

Government and financial relations (6 points)

(BUS)

Leader:

Offered:
Not offered in 2003.

Synopsis: The processes of communication with governments (Federal, State and local) and financial market institutions involved with investor relations, floats, mergers and takeovers. Students will be required to demonstrate the roles which strategically employed communication can contribute in such circumstances.

Assessment: Assignment (3000 words): 30% + Team assignment (3000 words): 30% + Examination (2 hours): 40%

Contact Hours: 2-hour lecture and 1-hour tutorial per week

Prerequisites: MKW2221