MKW2252

Crisis and risk communication (6 points)

(BUS)

Leader: Mr Gary Armstrong

Offered:
Berwick Second semester 2003 (Day)
Berwick Second semester 2004 (Day)

Synopsis: The dynamics of issues management, risk communication and crisis management in internal and external environments. Research tools and methods to assess stakeholder views and values, both for strategic planning and campaign evaluation purposes. How communication technologies can support or impede communication management.

Assessment: Learning journal: 10% + Issues presentation (2000 words): 20% + Team communication audit: 20% + Tutorial presentation (1000 words): 10% + Exam (3 hours): 40%

Contact Hours: 2-hour lecture and 1-hour tutorial per week

Prerequisites: MKW2251