MKF3531

International marketing (6 points)

(BUS)

Leader: Mr David Watson

Offered:
Caulfield First semester 2003 (Evening)
Caulfield Second semester 2004 (Evening)

Synopsis: Contemporary issues in international trade and their potential to impact on the marketing initiative of companies; the economic, political, geographic, demographic and cultural issues which influence national business environments; the conduct and outcome of market research in other countries.

Assessment: Assignments (three for a total of 7000 words): 60% + Examination (2 hours): 40%

Contact Hours: 3-hour class per week

Prerequisites: MKF1120 or MKW1120