MKF3381

Retail case studies (6 points)

(BUS)

Leader: Mr Michael Morrison

Offered:
Caulfield First semester 2003 (OCL)
Caulfield First semester 2004 (Day)

Synopsis: Study of a series of retail business cases enabling students to analyse and evaluate retail strategies, management issues and business performance; implementation issues and the integration of all business functions (financial, marketing, human resources, operations and logistics).

Assessment: Case study reports (10,000 words): 100%

Prerequisites: MKF1500