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MKF3301Services marketing (6 points)(BUS) Leader: Mr Colin Jevons
Offered: Synopsis: An in-depth analysis of the marketing techniques that apply to service organisations and industries including service design and delivery, customer service, service quality measurement and internal marketing. Assessment: Assignment 1: 25% + Assignment 2: 15% + Tutorial assessment: 10% + Examination 50% Contact Hours: 2-hour lecture and 1-hour tutorial per week Prerequisites: MKF1120 or MKW1120 and 7 other first-year units |
Australian Government Requirements for International Students - CRICOS Provider Number: 00008C
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