MKF2761

Agribusiness marketing management (6 points)

(BUS)

Leader: Dr Lawrie Dooley

Offered:
Not offered in 2003.

Synopsis: Functional, institutional and managerial approaches to the marketing of food and fibre; marketing efficiency; alternative channels for marketing food and fibre products; introduction to transport economics and logistics; grading; power relationships in the agribusiness channel; consumer and industrial buyer behaviour in food marketing; the development of new food products.

Assessment: Assignment (5000 words): 50% + Examination (3 hours): 50%

Contact Hours: One-week module

Prerequisites: MKF1120 or MKW1120