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Agribusiness marketing management (6 points)


Leader: Dr Lawrie Dooley

Not offered in 2003.

Synopsis: Functional, institutional and managerial approaches to the marketing of food and fibre; marketing efficiency; alternative channels for marketing food and fibre products; introduction to transport economics and logistics; grading; power relationships in the agribusiness channel; consumer and industrial buyer behaviour in food marketing; the development of new food products.

Assessment: Assignment (5000 words): 50% + Examination (3 hours): 50%

Contact Hours: One-week module

Prerequisites: MKF1120 or MKW1120

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