MKF2331

Retail promotion (6 points)

(BUS)

Leader: Mr Michael Morrison

Offered:
Caulfield First semester 2003 (Day)
Caulfield First semester 2003 (OCL)
Caulfield First semester 2004 (Day)

Synopsis: The role of retail promotion and advertising and how it can be made more effective through advertising management, in-store marketing and promotion and direct marketing.

Assessment: Written (6000 words): 60% + Examination (2 hours): 40%

Prerequisites: MKF1120 or MKW1120