MGW3352

Service operations management (6 points)

(BUS)

Leader: Ms Alison Dean (Chief Examiner)

Offered:
Gippsland First semester 2003 (Day)
Gippsland First semester 2003 (OCL)
Hong Kong First semester 2003 (OCL)
Perth First semester 2003 (Day)
Singapore First semester 2003 (OCL)
Perth Summer 2003 (Day)
Gippsland First semester 2004 (Day)
Gippsland First semester 2004 (OCL)
Hong Kong First semester 2004 (OCL)
Perth First semester 2004 (Day)
Singapore First semester 2004 (OCL)
Hong Kong Summer 2004 (OCL)
Perth Summer 2004 (Day)
Singapore Summer 2004 (Day)
Singapore Summer 2004 (OCL)

Synopsis: An introduction to the service concept, service operations management and the role of operations in business strategy. Management processes and systems are introduced to cover structuring the service enterprise (the service delivery system, facility location and layout), and managing service operations (quality and productivity, queueing, facilitating goods, capacity and demand).

Assessment: Two assignments: 50% + Examination: 50%

Contact Hours: 3 hours class contact

Prerequisites: MGW1010 or equivalent

Prohibitions: MGB3352, MGG3352