IMS5028

Customer relationship management systems (6 points)

(IT)

Leader: I. Jagielska

Offered:
Caulfield Second semester 2004 (Evening)

Synopsis: This subject will provide students with the knowledge of selected approaches and technologies for supporting decision making in CRM. In particular, it will focus on the processes and technologies for analysis of customer data to provide in-depth understanding about the customer behaviour and trends. Topics covered include: concepts and definitions, supporting approaches and technologies for analytical CRM and integrating CRM into the enterprise.

Assessment: Practical Assignments: 50% + Exam: 50%

Contact Hours: 3 hours per week

Prerequisites: IMS9001, IMS9003