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Marketing research analysis (6 points)


Leader: Dr Catherine Forbes & Associate Professor Felix Mavondo

Clayton Second semester 2003 (Day)
Clayton First semester 2004 (Day)

Synopsis: This unit introduces sample survey methods, statistical techniques for the analysis of survey data and also introduces qualitative research techniques. It provides students with the knowledge and skills required to understand the role research methods play in problem identification, decision making, strategy development, marketing planning and the evaluation of marketing performance.

Assessment: Group assignment (5000 words): 20% + Individual assignment (1000 words): 20% + Examination (2 hours): 60%

Contact Hours: Two 1-hour lectures and one 2-hour tutorial per week

Prerequisites: Prequisites: ETC1010 or ETC2010 and MKC1200 or MKC2200

Prohibitions: MKF2121, MKC2500

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