MGW3541

Tourism management projects (evaluations and proposals)

(BUS)

Berwick: TBA; Gippsland, OCDL: Mr Damian Morgan (Chief Examiner)

6 points + One 3-hour class per week, Berwick, Gippsland + OCDL, approximately 12 hours per week + First semester + Prerequisite: MGW1501 or equivalent

Synopsis: Project description, environmental assessment, tourism profile, revenue projections, investment analysis, management plan, staffing, marketing.

Assessment: Preliminary report (1000 words): 10% + Essay (2000 words): 30% + Major assignment (report 5000-10,000 words): 60%