BTW2281

Marketing law

(BUS)

Mr Paul Sugden; Malaysia: Ms Elsa Singam

6 points + Two 1-hour lectures and one 1-hour tutorial + Second semester + Berwick, Gippsland, Malaysia, South Africa + OCDL + Prohibitions: BTF2181 and BTC3300

Synopsis: This subject involves a study of the legal framework which operates in relation to marketing decisions and practice. It examines the impact of common law, legislation and self-regulating codes of practice in the market place. Particular topics covered include intellectual property rights, product development and promotion, product safety and quality, the regulation of unfair and anti-competitive conduct and electronic marketing and the law.

Assessment: Research assignment (2500 words): 30% + Examination (3.5 hours, includes 30 minutes for reading and note-taking): 70%