Marketing specialisation

• Subjects taught by the department
  • First-year subject
  • Second-year subjects
  • Third-year subjects

Subjects taught by the department

The Department of Marketing offers one first-year, six second-year and four third-year subjects to undergraduate students at the Clayton campus. A fourth-year honours program is offered jointly with the Caulfield campus.

First-year subject

• MKC1200 Principles of marketing

Second-year subjects

• MKC2110 Buyer behaviour in marketing
• MKC2130 Marketing decision support systems
• MKC2200 Principles of marketing
• MKC2210 Marketing management
• MKC2460 Integrated marketing communication
• ETC2500/MKC2500 Marketing research analysis

Note that students cannot obtain credit for both MKC1200 and MKC2200.

Third-year subjects

• MKC3120 Marketing implementation
• MKC3130 Strategic issues in marketing
• MKC3220 International marketing
• ETC3500/MKC3500 Survey data analysis

Previous page | Next page | Section contents | Title and contents