MKC3130

Strategic issues in marketing

(BUS)

Dr Felix Mavondo

6 points + 1-hour lecture and 2-hour tutorials each week + Prerequisite: MKC2210, Prohibitions: MKF3131, MKW3440

Synopsis: This subject integrates the conceptual knowledge and skills developed in earlier marketing subjects and sharpens students0 abilities to analyse, evaluate and implement marketing strategies. The subject emphasises strategic analysis and the process of decision making in a marketing management context.

Assessment: Individual assignment - case study: 30% + Group assignment - case study: 20% + Examination: 50%