MKC2210

Marketing management

(BUS)

To be advised

6 points + Two 1-hour lectures and one 1-hour tutorial per week + Second semester + Clayton + Prerequisite: MKC2200

Synopsis: This subject builds on the concepts and issues covered in MKC2200 Principles of marketing. It emphasises the role of marketing management in contemporary organisations, with particular focus on the marketing planning role and the formulation of marketing strategies.

Assessment: Group assignment (5000 words): 40% + Individual assignment (1000 words): 10% + Examination (2 hours): 50%