MKW3531

International marketing

(BUS)

6 points + 3-hour class per week + Prerequisite: MKW1120

Synopsis: Contemporary issues in international trade and their potential impact on the marketing initiative of companies; the economic, political, geographic, demographic and cultural issues which influence national business environments; the conduct and outcome of market research in other countries.

Assessment: Assignments (three for a total of 7000 words): 70% + Examination (2 hours): 30%