MKW3491

International logistics

(BUS)

Mr G Peter Dapiran

6 points + 2-hour lecture and 1-hour tutorial per week + Second semester + Prerequisite: MKW1120, MKW1401 or MKC1200 or MKC2200

Synopsis: Strategic and operational roles of logistics in successful international marketing; market entry strategies, international distribution channels, the logistics mix including inventory, transportation, customer service in the international context, management of the export shipment including documentation requirements.

Assessment: Syndicate assignment (3000 words): 30% + Individual assignments (2000 words): 20% + Examination and test: 50%