MKF3421

Advanced marketing research

(BUS)

Mr Michael Shaw

6 points + 2-hour lecture and 1-hour tutorial + Caulfield + Prerequisites: MKF1120 or MKW1120, MKF2111 or MKW2111 and MKF2121

Synopsis: The logic of analysis and techniques associated with data analysis and marketing information systems. The course covers both qualitative and quantitative methods in survey research.

Assessment: Project (7500 words): 75% + Oral presentation: 15% + Class participation: 10%