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MKF3301Services marketing(BUS)
Ms Janine Hendry 6 points + 2-hour lecture and 1-hour tutorial per week + First and second semester + Caulfield and Peninsula + Prerequisites: MKF1120 or MKW1120 and 7 other first-year subjects Synopsis: An in-depth analysis of the marketing techniques that apply to service organisations and industries including service design and delivery, customer service, service quality measurement and internal marketing. Assessment: Assignment 1: 25% + Assignment 2: 15% + Tutorial assessment: 10% + Examination 50% |
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