MKF2761

Agribusiness marketing management

(BUS)

Not offered in 2002

Dr Lawrie Dooley

6 points + One-week module + Summer semester + Caulfield + Prerequisites: MKF1120 or MKW1120

Synopsis: Functional, institutional and managerial approaches to the marketing of food and fibre; marketing efficiency; alternative channels for marketing food and fibre products; introduction to transport economics and logistics; grading; power relationships in the agribusiness channel; consumer and industrial buyer behaviour in food marketing; the development of new food products.

Assessment: Assignment (5000 words): 50% + Examination (3 hours): 50%