MGW2332

Managing services

(BUS)

Ms Alison Dean

6 points + Distance, approximately 12 hours per week, second semester + Prerequisite: MGW1010 or equivalent

Synopsis: The essential features and principles of service management, and its interfaces with marketing, human resources and operations. Emphasises the role of consumers, service relationships and quality. Insights are provided into the fundamentals of service management including service design and positioning, value and pricing, and the management of capacity and demand.

Assessment: Assignments: 50% + Examination (3 hours): 50%