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BEG9676

Research project in electronic commerce

(BUS)

6 points + Gippsland, distance + 12 hours per week + First and second semester + Prerequisites: BEG9673, BEG9674

Synopsis: Applications of quantitative methods to business research, especially in the implementation and evaluation of electronic commerce in business. The use of qualitative research and the analysis of qualitative data. Research aims and methodologies. The use of various research techniques such as interviewing, questionnaires, scaling etc. Data analysis, synthesis and report writing.

Assessment: Research report: 100%


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