ATD4070

International tourism marketing

(ART)

Jeff Jarvis

8 points + 3-hour seminar per week + First semester + Clayton + Prerequisites: ATD4010

Synopsis: An overview of international tourism from a cost/benefit approach. Principles of international marketing. Australia0s international marketing strategies, especially regarding Japan, Europe, UK and Ireland, North America, New Zealand and Asia.

Assessment: Major assignment (4000 words): 45% + Class participation: 15% + Examination (2 hours): 40%