ATD4010

Tourism industry and marketing

(ART)

Jeff Jarvis

8 or 12 points + 3-hour seminar per week + First semester + Clayton

Synopsis: An interactive system perspective on the operation of the tourism industry. Principles of marketing applied to the tourism industry. Topics include the tourism industry today, the macro and micro economic perspective, marketing research and analysis, the marketing mix, segmentation, target marketing, marketing strategy, communication methods, advertising, public relations and publicity on the internet.

Assessment: 8 points - Major group assignment (4000 words): 45% + Class participation: 10% + Examination (2 hours): 45%. 12 points - Major group assignment (7000 words): 45% Class participation: 10% Examination (2 hours): 45%