Master of Marketing (Food and Beverage)*

• General information
• Course structure
  • Module 1 - four core subjects
  • Module 2 - four core subjects
  • Module 3 - four subjects
    • Core subjects
    • Electives

General information

Course code: To be advised * Course abbreviation: MMktg(Food&Beverage) * Course director: Dr Lawrie Dooley * Subjects are offered on-campus at Peninsula in a five-day block mode * Normally completed in three semesters of full-time study or six semesters of part-time study
This course is designed for technical professionals who are employed in the food and beverage industries and whose career progression involves marketing and management roles. The course is suitable for a number of segments in the food and beverage industry.
Applicants should have completed, with a credit average, the Executive Certificate in Marketing (Food and Beverage) or a pass degree or equivalent qualification from a recognised tertiary institution.
Applicants may be eligible for a maximum of six credit exemptions for subjects considered equivalent to particular requirements in the course of study. A substitute subject may be undertaken if a subject is considered similar in content but not equivalent in the course.
This is a full-fee-paying course. Course fees are set and reviewed annually and are therefore subject to change. Applicants should consult the Department of Marketing as to the 2001 course fee.
Computer literacy and access to the internet are highly desirable to gain access to and advantage from the university administrative processes, online library services, online subjects and to communicate with academic and administrative staff. The university provides access to computer labs on each campus, although part-time students may find it more convenient to use their own or their employer's computer facilities. Applicants planning to use employer's computer facilities should gain permission prior to admission.

Course structure

Subjects in this degree are arranged in three four-subject modules. Exit points allow students unable to complete all 12 subjects to exit the course at the end of a four-subject module and receive recognition for the subjects completed. Students exiting after completing the specific subjects in module 1 receive the Graduate Certificate in Marketing (Food and Beverage) and after completing the specific subjects in modules 1 and 2, receive the Graduate Diploma in Marketing (Food and Beverage).

Module 1 - four core subjects

• AFX9100 Financial decision making
• MKF9110 Theory and process of buyer behaviour
• MKX9160 Marketing theory and process
• MKX9300 Food and beverage marketing I

Module 2 - four core subjects

• MKX9250 Business management
• MKX9261 Marketing communication strategies
• MKX5441 Food and beverage marketing II
• MKX5251 Case studies in strategy

Module 3 - four subjects

Core subjects

• MKX5122 Marketing policy and strategy
• MKX5123 Marketing innovation and planning

Electives

• MKX5124 Wine and food applied research project (equivalent to two subjects)
• Two 5000-level subjects, subject to the approval of the course coordinator

*SUBJECT TO FINAL UNIVERSITY APPROVAL.

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