MKX9300

Food and beverage marketing I

(BUS)

Dr Lawrie Dooley

6 points + Semester 2 + Peninsula + 5-day block mode on campus

Synopsis: The emphasis is on understanding food and beverage marketing from the perspective of a participant in a complex value chain from commodities to branded food and beverage products. Topics covered include: dimensions of food marketing, economics of the food system, food consumption and buying behaviour, structure and organisation of the food system, commodity grading systems and price risk management, planning and implementation of branded food and beverage marketing management.

Assessment: Class presentations: 20% + Major assignment (3000 words): 30% + Final examination (3 hours): 50%