MKX5281

Issues in competitive advantage II

(BUS)

6 points + 4-hour class per week + First and second semester + Caulfield and Peninsula + Prerequisite: MKX5280

Synopsis: The issues in competitive advantage selected for emphasis will change with environmental circumstances; in each semester they will reflect present business concerns and best practice.

Assessment: Minor assignment (2500 words): 25% + Major assignment (4500 words): 45% + Examination (2 hours): 30%