MKB2601

Destination marketing

(BUS)

Dr Yvette Reisinger

6 points + 2-hour lecture and 1-hour tutorial per week + Second semester + Berwick + Prerequisite: MKB1600

Synopsis: The development and implementation of a marketing plan, development of promotional strategy for destinations, managing destination demand, developing and managing destination image, developing marketing plans for domestic and international destinations.

Assessment: Major assignment (3000 words) - syndicate 30% + Minor assignment (2000 words): 20% + Examination (2 hours): 50%