MKB1600

Tourism marketing

(BUS)

Mr Philip Curry

6 points + 2-hour lecture and 1-hour tutorial per week + First, second semester + Berwick

Synopsis: An in-depth analysis of the marketing techniques that can be applied to the tourism sector.

Assessment: Major assignment (5000 words) - syndicate: 30% + Minor assignment (2000 words): 20% + Examination (2 hours): 50%