wwwdev@monash.edu.au
December 10 1999
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(BUS)
Ms Adlina Ahmad
6 points + Second semester + 2-hour lecture and 1-hour tutorial per week + Prerequisite: MGW1020
Synopsis: The international environment; forms of operations available to the internationalising organisation; the impact of the multinational enterprise; international strategic planning; international marketing and management issues.
Assessment: Written individual assignment: (2000 words) 30% + Written group assignment: (4000 words) 30% + Examination: (2 hours) 40%
wwwdev@monash.edu.au
December 10 1999